Website Design

Website Design that builds fantstic new websites and can Improve Your Current Site with a Site Review & Search Engine Optimisation

Perhaps you have an existing website but it lacks impact, maybe

  • It's tired or inaccurate?
  • Doesn't generate responses?
  • No-one can find it?

We may be able to help you. Websitesneversleep design a new website or go over your current site and perform a review which will highlight deficiencies which could be holding you back. The basics of successful site design are not witch craft but many designers seems to ignore them.

Questions that need to be asked are: Can people find you using search engines

  • Does your site truly reflect your business or organisation
  • Can the site create more powerful outcomes like sales
  • Is your site capturing information about your customers that helps you to meet their needs?

If you would like to have an obligation free opinion of your site and how it might be improved or wish to commission a thorough analysis contact us and we will be able to help.

 

User Interface Design (UI Design)

What is it ?

"User interface design or user interface engineering is the design of computers, appliances, machines, mobile communication devices, software applications, and websites with the focus on the user's experience and interaction." wikipedia.org

UI Design is possibly the most under utilised, underrated and misunderstood concept in web design and in fact many other forms of design. Why is it important?

More often than not, web sites are designed with priorities in, I believe, slightly the wrong order. Aspects that some people might consider to be the most important are

* What does my website look like visually.

When you take a person and put them in front of a web site

What do you think of other people's website?

  • Examine existing websites that seem to be designed for similar purposes to your own.
  • How effective is the overall look of the site?
  • What aspects of the design appeal to you?
  • Is there a professional looking use of graphics, photographs, images, logos; use of colour?
  • Is the text easy to read and understand? Is the information presented in a relaxed style or in a pushy way?
  • Is the treatment appropriate for the intended audience - children, businesses, leisure seekers, users of essential commodities?
  • Is the site seen as a ''HELP, tool, or a blatant ''SALES'' device?
  • Can you quickly and easily find the particular piece of information you need?
  • Are the categories and subcategories of information organised in a logical way?

A good website needs to provide a comprehensive picture of the business in such a way that the main selling features are not obscured by less important matter. Regular customers are looking for specific information; they don't want to wade through all the information offered to first-time viewers.

 

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Do you already have a web site but are disappointed with the results? While this is something that happens all of the time, it is not necessarily a disaster. There can be many reasons for an underperforming website. Consider these three concepts: Conversion rate optimisation, usability, fit for purpose ? Have these elements been taken care of ?

Common Problems

  • No one visits it !
  • No one buys anything when they do
  • People take one look and leave
  • Poor search engine rankings
  • General poor site design
  • Information on the site is out of date
  • Needs have changed since the site was constructed
  • Lack of clarity in web sites goals
  • You didn't receive the website you asked for

Solution

  • A partial or full review of the website.

This can begin with simply visiting the site as a normal user would and observing the information and website architecture, navigation and purchase path. Website usability and conversion rates are key metrics which must be at their best.

Deeper analysis can be achieved by installation of sophisticated analytics tools where every aspect of the site can be measured from visitor behaviour to search engine barriers.

Our job is to use our experience in high level ecommerce site design to sort through these issues and recommend solutions.